বুধবার, ৩১ অক্টোবর, ২০১২

Small Business Marketing Update - Scary TV Spot Appearing

One of the scariest things I have seen is the television commercial for Cars.Com. Not only does it look creepy, I am mystified by what it is supposed to say. While the graphic attracts your attention, you tend to miss the message, which is actually sung by the face in the woman?s hair. I rate it high for Halloween but low for effectiveness.?

Source: http://smallbusinessmarketingjax.blogspot.com/2012/10/small-business-marketing-update-scary.html

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Things to do in Oregon City and Canby | OregonLive.com

Halloween events:

Halloween Fantasy Trail: The annual event features a lighted trail decorated with spooky sights and sounds, a 40-foot illuminated castle, a crooked house, a walk-through maze and other attractions. Pumpkins and refreshments available for purchase. Open noon-5 p.m. and 7-10 p.m. daily through today. Wenzel Farm, 19754 S. Ridge Road, Oregon City; $4-$5; www.fantasytrail.com or 503-631-2047

Trick or Treat on Main Street: Free treats and activities provided for costumed kids at participating merchants in downtown Oregon City. 4:30-6:30 p.m. Wed, Oct. 31. Hosted by the Oregon City Parking Division and downtown businesses.

Harvest Party and Carnival: Family event geared for kids through sixth grade features carnival games, crafts, cupcake walk, storyteller, prize drawings and Halloween trick-or-treating. 6-8 p.m. Wed, Oct. 31. Oregon City Evangelical Church, 1024 Linn Ave., Oregon City; free; www.ocec.net or 503-656-8582


Swamp Swim: Halloween event features candy, games and prizes for all ages. Costumes encouraged. Ages 8 and younger must be with an adult in the water. Dry-land games 6-8 p.m. Wed, Oct. 31; swimming 7:30-9 p.m. Oregon City Pool, 1211 Jackson St., Oregon City; free; www.ocpool.org or 503-657-8273

Playbill

"Return to Camp Itch a Bite:"
The Krayon Kids Musical Theater Company presents the family-friendly musical fling about a classic summer at sleep-away camp. Actors ages 3-18 brave ghosts, beasts and surprising shenanigans to discover the rewards of their time together. 7 p.m. Fri, 2 and 7 p.m. Sat, 2 p.m. Sun, Nov. 2-18. Barclay Theater, 817 12th St., Oregon City; $8-$15; www.krayonkids.org or 503-656-6099

"Barefoot in the Park": The Clackamas Community College Theatre Arts Department presents the Neil Simon comedy. Registration recommended. 7:30 p.m. Thu-Sat and 2:30 p.m. Sun, Nov. 8-18. Osterman Theatre, Clackamas Community College, 19600 S. Molalla Ave., Oregon City; $10 adults, $8 senior citizens and ages 11 and younger; www.theatreccc.org or Kelly White, 503-594-3153 or kellyw@clackamas.edu

Fall Term Student Performance Showcase:
Featuring student directed one-act plays, stand-up comedy and comedy improv. Noon-1 p.m. Tue-Wed, Nov. 27-28; noon-1 and 7:30 p.m. Thu, Nov. 29. Osterman Theatre, Clackamas Community College, 19600 S. Molalla Ave., Oregon City; free; www.theatreccc.org or Kelly White, 503-594-3153 or kellyw@clackamas.edu

More fun events for all ages:

Teen Wii Night: Youth in grades 6-12 are invited to play Wii Super Smash Bros. and eat free pizza. Regular library services not available during program. 6:30-8 p.m. Thu, Nov. 1. Oregon City Public Library, 606 John Adams St., Oregon City; free; www.orcity.org/library or 503-657-8269

Engaging Conversation Series:
Concludes with "The Ties That Bind: Interweaving Domestic and Civic Life." 1 p.m. Sat, Nov. 3. Hosted by Clackamas County Historical Society, and supported by Oregon Humanities, National Endowment of the Humanities, and Oregon Cultural Trust. Museum of the Oregon Territory, 211 Tumwater Drive, Oregon City; free program and museum admission; www.clackamashistory.org or 503-655-5574

Stage Left Comedy Presents: Joe Fontenot unleashes his edgy and bipolar style of comedy. Ages 21 and older. 9 p.m. Sat, Nov. 10. Wichita Bar & Grill, 19140 Molalla Ave., Oregon City; $4; www.stageleftcomedy.com or 503-557-0277
Reading by Paulann Petersen: Oregon's poet laureate will read her works. 7 p.m. Thu, Nov. 15. Oregon City Public Library, 606 John Adams St., Oregon City; free; www.orcity.org/library or 503-657-8269

Films:

First Friday Film Series: The library co-hosts the series of documentary films that will be shown with discussions moderated by local educators and film enthusiasts. The first film is "King Corn" (not rated), a Peabody-winning documentary from Mosaic Films. Discussion moderated by Trista Cornelius, a Clackamas Community College instructor. Light refreshments provided. 6:30 p.m. Fri, Nov. 2. Pioneer Community Center, 615 Fifth St., Oregon City; free; www.orcity.org/library/first-friday-film-series or 503-657-8269

First Friday Film: "A Man Named Pearl" chronicles the story of Pearl Fryer's dazzling garden, as well as his extraordinary life. Film discussion moderated by Clackamas Community College horticulture instructor Renee Harber. Free refreshments provided. 6:30 p.m. Fri, Dec. 7. Pioneer Community Center, 615 Fifth St., Oregon City; free; 503-657-8287

First Friday Film: "Hot Coffee: Is Justice Really Being Served?" The McDonalds coffee case has been routinely cited as an example of how citizens have taken advantage of how citizens have taken advantage of America's legal system. But is that a fair rendition of the facts? Come see the film and decide for yourself. 6:30 p.m. Fri, Jan. 4. Pioneer Community Center, 615 Fifth St., Oregon City; free; 503-657-8287

Thanksgiving and Christmas season:


Thanksgiving Day Dinner:
The 18th annual open house features a traditional holiday menu of turkey, stuffing, mashed potatoes, gravy, yams, green beans, corn, cranberry, olives, bread and a dessert cart loaded with pies and cakes. Patrons will be seated and waited upon at family-style tables, complete with printed menu, homemade place mats and hot coffee. There will be a craft table for kids, a family clothes closet, dental care packs, and nonperishable food items available to take home. The event is open to the "young and the old, the rich and the poor, those alone for the holiday, or not able to prepare a full meal, and to families, students, retirees, holiday-shift workers, and anybody else wishing company on this day of thanks are welcome." Noon-3 p.m. Thu, Nov. 22. St. John the Apostle Church and School, 417 Washington St., Oregon City; www.sja-catholicchurch.com or 503-742-8202

Main Street Tree Lighting:
Join Santa and Mrs. Claus for the tree lighting (5 p.m.), as well as live music and free refreshments. 4:30-6:30 p.m. Sat, Dec. 1. Liberty Plaza on Main Street in downtown Oregon City; free

Christmas Fantasy Trail:
A 40-foot lighted castle, music and a wooded walk-through Fantasy Trail offers something for all ages; bonfire nightly, maze and crooked house. 6-9 p.m. Mon-Sat, Dec. 1-29 (closed Christmas Eve and Day). Wenzel Farm, 19754 S. Ridge Road, Oregon City; $4-$5; www.fantasytrail.com or 503-631-2047

"Scrooge": The Christian Youth Theater presents a musical adaptation of the Charles Dickens classic. 7 p.m. Fri-Sat, 2 p.m. Sun, Dec. 7-15, plus 2 p.m. Sun, Dec. 16. Oregon City High School, Jackson campus, 1306 12th St., Oregon City; $9-$12; www.cytvanport.org

"The Homecoming: A Christmas Story":
The Oregon City High School Theatre Arts Department will present the play that is based on Earl Hamner Jr's novel "The Homecoming: a novel from Spencer's Mountain." His story also was the basis for the television show "The Waltons." 7:30 p.m. Wed-Sat, Dec. 12-15. Oregon City High School, 19761 S. Beavercreek Road, Oregon City; $8; www.ochs.orecity.k12.or.us or 503-785-8900

Family Holiday Movie:
Watch the comedy "Home Alone" (PG). 6:30 p.m. Thu, Dec. 13. Oregon City Public Library, 606 John Adams St., Oregon City; free; www.orcity.org/library or 503-657-8269

Concert: Local harpist Joanna Pearson performs beautiful holiday melodies. 7 p.m. Thu, Dec. 20. Oregon City Public Library, 606 John Adams St., Oregon City; free; www.orcity.org/library or 503-657-8269

Annual events:


Oregon City Downtown Winter Market: Vendors sells fresh produce, wild mushrooms, farm eggs, fresh fish, pastured meats, salami, honey, preserves, salsas, hummus, breads, pastries, wine, soaps, lotions, garden crafts, gift baskets, trees, wreaths, holiday fare, and cold and hot food and drinks. Features live music and a Kids Power of Produce Club. Monthly 10 a.m.-2 p.m. first and third Saturday. Eighth Street at Main Avenue in Oregon City; free admission and parking; http://orcityfarmersmarket.com; 503-734-0192 or marketmanager@orcityfarmersmarket.com

Taste of Clackamas County: A buffet dinner featuring a variety of signature dishes from Clackamas County restaurants, followed by silent and oral auctions and a raffle. Proceeds benefit Fill a Stocking, Fill a Heart, a nonprofit that last year provided 3,000 Christmas stockings to 20 agencies and their clients. Registration required. 6-9 p.m. Thu, Nov. 8. Abernethy Center, 606 15th St., Oregon City; $20; www.fillastocking.org or info@fillastocking.org

Dr. John McLoughlin's Soiree: Dr. John McLoughlin, the founder of Oregon City, is the reason for the party that features micro-brewed beer tasting, refreshments, live music, a silent auction, and a raffle drawing for a 2012 Oregon City Woolen Mills tribute blanket by Pendleton. Tartan, dressy plaid, or period clothing suggested. Proceeds benefit the heritage sites and programs supported by the McLoughlin Memorial Association, including the Rose Farm and McLoughlin House museums. 7 p.m. Fri, Nov. 9. Ainsworth House & Gardens, 19130 Lot Whitcomb Drive, Oregon City; $30; www.mcloughlinhouse.org or 503-656-5146 or dr.mcloughlin@earthlink.net

Willamette Falls Symphony: The fall concert will be at 3 p.m. Sun, Nov. 11. Oregon City United Methodist Church, 18955 South End Road, Oregon City; $12 adults, $10 students and senior citizens, or free to ages 11 and under when accompanied by an adult; Jan Anderson, hyapiano@comcast.net

20/20 Celebration of Sight and Sound: The annual event features R&B and the blues by Rae Gordon and other award-winning musicians, special celebrity guests, silent and oral auctions, a catered dinner and no-host bar. Registration required. Proceeds benefit the 1190 KEX Kids Fund and the Oregon City Lions Club. 5-10 p.m. Sun, Jan. 20. Pioneer Community Center, 615 Fifth St., Oregon City; $30, or $50 per couple; www.2020event.org or info@2020event.org

Texas Hold'em Tournament: The seventh annual event features card games, cash prizes and a buffet dinner. Registration required. Proceeds benefit projects supported by the Oregon City Rotary Club. 5:30 p.m. Fri, Feb. 1. Museum of the Oregon Territory, 211 Tumwater Drive, Oregon City; $125; www.oregoncityrotary.org

Crab Fest: The annual event features a fresh Oregon Dungeness crab dinner and a wine pull and raffle. Registration required. 5-8 p.m. Sat, Feb. 23. Museum of the Oregon Territory, 211 Tumwater Drive, Oregon City; $50, or $40 in advance (includes $25 donation to Clackamas County Historical Society); www.clackamashistory.org or 503-655-5574

Willamette Falls Symphony:
The spring concert includes the sounds of Ireland and the symphony's Youth Concerto winners. 3 p.m. Sun, March 17. Oregon City United Methodist Church, 18955 South End Road, Oregon City; $12 adults, $10 students and senior citizens, or free to ages 11 and under when accompanied by an adult; www.oregoncityumc.com or 503-656-3433

Irish Stew Cook-off: The 10th annual St. Patrick's Day-themed event features stew tastings, live music and a no-host bar. Chefs judged on recipes, fundraising efforts and decorating abilities. People encouraged to wear green. Proceeds benefit the Oregon City Chamber of Commerce. Registration required for chefs. 5:30-7:30 p.m. Fri, March 22. Pioneer Community Center, 615 Fifth St., Oregon City; $5 for a tasting spoon for ages 11 and older, free to others; www.oregoncity.org or Oregon City Chamber of Commerce, 503-656-1619

HISTORIC SITES

Oregon City museums declared the first Saturday in December as a Heritage Holiday.

Open house celebrations on Dec. 1 will feature festive decorations, volunteers in period costumes, live music and free refreshments. Admission is free, unless otherwise specified.

Barclay House, 719 Center St.: Features exhibits and a gift shop with many hard-to-find books on northwest history and its pioneers, traditional toys, handcrafted goods, and other items. Also houses offices for the National Park Service and the McLoughlin Memorial Association. Open 10 a.m.-4 p.m. Wednesday through Saturday. Details: www.mcloughlinhouse.org/barclay.html or 503-656-5146.

End of the Oregon Trail/Oregon State and Mt. Hood Territory Visitor Information Center, 1726 Washington St.: Features interpreters who can answer heritage and other questions, changing displays on Oregon Trail and Clackamas County history, a selection of local products and gifts in the Country Store, a new lounge, a play area for the kids, and free Wi-Fi and refreshments. Open noon-4 p.m. Thursday through Monday, except for holidays. Details: www.historicoregoncity.org or 503-657-9336

Museum of the Oregon Territory, 211 Tumwater Drive: Features 15,000 year-old petroglyphs and artifacts from the American Indian communities of the Willamette Valley and is home to the Clackamas County Historical Society's extensive collection and library where guests can research land claim documents, marriage returns, civil war records and historical photographs. Open 11 a.m.-4 p.m. Wednesday, Friday and Saturday. Details: www.clackamashistory.org/ or 503-655-5574

McLoughlin House
, 713 Center St.: Heritage Holiday event 2-6 p.m. Dec. 1. Features exhibits and guided tours 10 a.m.-4 p.m. Wednesday through Saturday and Victorian handcraft demonstrations noon-4 p.m. on second Saturday of each month, February through November. Details: www.mcloughlinhouse.org or 503-656-5146

Rose Farm, 915 Rilance Lane: Closed until June 1, but will open at noon Dec. 1 for Heritage Holiday. Admission is $3-$4. Details: http://www.mcloughlinhouse.org/rosefarm.html or 503-656-5146

Stevens-Crawford Heritage House, 603 Sixth St.: Features exhibits and tours. Open noon-4 p.m. Thursday through Saturday, Dec. 1-15. Details: www.historicoregoncity.org or 503-655-2866

Oregon City Municipal Elevator, Seventh Street and Railroad Avenue: The elevator, opened in 1915, took more than 751 tons of concrete and steel to construct, is 130-feet high, and passengers can zip to the top or to the bottom in 15 seconds. Additionally, passengers can also walk through a 35-foot long tunnel under the tracks rather than over the tracks. It is the only outdoor municipal elevator in the nation and one of only four in the world. The upper portion contains an observation deck which accounts for its flying saucer appearance. Winter hours are 7 a.m.-7 p.m. Monday, Tuesday, Thursday, Friday and Saturday; 7 a.m.-8 p.m. Wednesday; and 11 a.m.-7 p.m. Sunday (closed on holidays). Details: www.orcity.org/publicworks/municipal-elevator or the elevator operator at 503-496-1197

CANBY

Wednesday Afternoon at the Movies: "North by Northwest" (not rated) will be shown. 1 p.m. Wed, Oct. 31. Canby Adult Center, 1250 S. Ivy St., Canby; free; www.canbyadultcenter.org or 503-266-2970

Halloween Happenings: Senior citizens invited to compete in a costume contest and watch a showing of "Dracula" with Bela Lugosi, 11 a.m. Wed, Oct. 31. Canby Adult Center, 1250 S. Ivy St., Canby; free, lunch is $2.50-$4; www.canbyadultcenter.org or 503-266-2970

Halloween Fun House and Haunted House: Take a tour through Alice in Wonderland and interact with live characters on a winding path that glows. Then check out the Scare If You Dare tour for surprises and startling encounters (nothing gory). Characters played by Canby High drama department and middle school students; with money and materials for props, costumes and other items donated by more than 20 local merchants. Proceeds benefit the Canby Kiwanis Community Food and Toy Drive. 3-7 p.m. Wed, Oct. 31. Holly Mall, 122 N. Holly St. in downtown Canby; $2 or two cans of food; Yvonne Scott, 503-266-3216 or bilvon@canby.com

Halloween Fun: Family activities featured. 4-6 p.m. Wed, Oct. 31. Canby Public Library, 292 N. Holly, Canby; http://www.ci.canby.or.us/Canbylibrary/library.htm or 503-266-3394

Source: http://www.oregonlive.com/oregon-city/index.ssf/2012/10/things_to_do_in_oregon_city_an_6.html

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Scalia's Advice For Law Students - Business Insider

Justice Antonin Scalia isn't shy about sharing his uncensored opinions, even if they're incredibly controversial. After all, he has a lifetime appointment.

His speech at the University of Wyoming's law school last week was no exception, the Casper Star-Tribune reports.

A law student asked him for the "single best piece of advice" he has for law students, and he told her they should skip the "frill courses."

"Take the bread and butter courses. Do not take 'law and women,' do not take 'law and poverty,' do not take 'law and anything,'" Scalia said, explaining that many professors simply "teach their hobbies."

Scalia isn't the only justice to offer up advice to aspiring lawyers.

John Roberts recently implied that people shouldn't go to law school simply because they're "not good at math and can't think of anything else to do."

SEE ALSO: Corporate Lawyer Tied Down Flying Objects Outside His House While Closing A Merger >

Source: http://www.businessinsider.com/scalias-advice-for-law-students-2012-10

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Best Practices for Mobile Retail Websites - Small Business ...

With the growing popularity of mobile devices equipped with instant internet access, retailers need to adapt to keep up. Making your retail site mobile-accessible allows you to reach millions of potential customers whose primary means of accessing the internet is through their mobile devices. If your site?isn?t?mobile-ready, you could be missing out on potential customers and sales.

There are a number of methods for creating a mobile website. Which option is right for you depends upon your retail specific needs, how much you?re willing to spend, and how well you avoid potential pitfalls.

Mobile Website Options

Knowing your needs, especially for browsing and purchasing, can help you determine which development option is best for you.

  • What are the specific needs of your retail site? Some sites can be converted to be mobile-friendly, depending on their size and how they are built.
  • How much are you willing to spend? Some sites, even though they function well on a desktop computer, don?t lend themselves to being converted to mobile. In that case, you may want to outsource the work to a reputable web design company with experience in building and optimizing product heavy mobile sites.

Ease of Use

You want your mobile site to be easy to use, both for you and for your customers. Whether your mobile site simply offers the bare essentials about your company or provides a plethora of products available for immediate purchase, it has to be easy to navigate.

  • Customers prefer to browse products that are displayed catalog style. If your mobile site looks cluttered or disorganized, this will reduce its effectiveness as a marketing strategy.
  • Near field communications (NFC) technology makes it easier than ever for customers to make purchases from mobile retailers. Consider adding this feature to your mobile site.

Potential Pitfalls

Having a mobile site is a great way to reach new customers and advertise your product, but if not executed properly it can also be detrimental to your business. High-speed wireless internet access has accustomed users to fast page load times. If your mobile site takes more than 3 seconds to load, potential customers will ?surf? somewhere else.

  • Test your mobile site on a variety of devices to ensure that it is compatible with various platforms and both older and newer phones. Nothing drives a customer away faster than glitches, broken links, and failed code.
  • Beware of object and java script, which drains both bandwidth and batteries and can interfere with customers? ability to receive calls while browsing.

Don?t forget to set up analytics software for your mobile site. Analytics software helps you optimize your site for turning high traffic into effective purchases.

Whether you develop your mobile site with a plugin, downloadable tool, conversion software, or outside web design company, it can directly increase your business? online presence and sales. Consider your site?s needs and your company?s budget before deciding on an option. No matter what option you choose, be sure that your site is easy for customers to use and navigate.

Megan Webb-Morgan is a web content writer for Resource Nation. She writes about small business, focusing on topics such as call center software and small business loans.?

Source: http://blog.supermedia.com/best-practices-for-mobile-retail-websites/

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সোমবার, ২৯ অক্টোবর, ২০১২

Now That Windows 8 And The Surface Tablet Have Launched, Microsoft Turns Its Focus To Developers

build_microsoft_2012_logoMicrosoft's heavy schedule of launches and events this month, including the Windows 8 and Surface events in New York last week and its Windows Phone 8 event in San Francisco on Monday, is set to reach its end with the Build developer conference on the company's huge Redmond, WA campus starting on Tuesday. In some way, this is almost symbolic, given that the future of the Windows 8 platform is now really in the hands of the developers.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/85Z2s5Sz4ws/

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Contrasting Profiles in Hope: Obama vs. Romney | Psychology Today

I have made a career of studying hope. As a clinical psychologist most of my focus has been on the role of hope in relation to anxiety and depression, or the healing power of hope when confronting a serious illness.

As a result of Barack Obama?s 2008 campaign of ?hope and change? I have increasingly been asked to comment on the role of hope in presidential politics. In 2010, I decided to do some research on hope and the presidency to see what I might learn. I am revisiting the topic in this blog as we approach the 2012 election and Romney pits his own message of ?optimism? and ?change? against that of the president.

The major study conducted by my research team focused on the last ten elected presidents, from Eisenhower to Obama, five Republicans and five Democrats. We wanted to find out how much and what kind of hope these men offered in their first (or only) inaugural address. More recently, we decided to supplement our research by looking at the amount and kind of hope expressed in Mitt Romney?s 2003 inaugural address when he became governor of Massachusetts.

Presidential inaugural speeches were studied years ago by David Winter at the University of Michigan to explore the motives of U.S. presidents (he studied power, achievement, and affiliation). Winter was able to relate the motive profiles of each president to their behavior in office. Could ?hope profiles? yield the same or even higher levels of predictive power?

In my book, Hope in the age of anxiety, I explain that hope is based on four great needs: attachment (trust and openness), mastery (empowerment and purpose), survival (liberation and self-regulation) and spirituality (empowerment, connection, and assurance via a higher power).

Using with this integrative perspective, my research team (Kristen Wallin, Daniel Graham, and Sarah Stevenson) spent six months in 2010 developing a scoring system to measure the levels and kinds of hope contained in a sample of text. In other words, we created scoring rules to identify themes of hopeful mastery, attachment, survival, and spirituality. As part of the process we broke down each of these four dimensions of hope into the following more basic sub-units.

?

Mastery

Plans: The president promises successful planning and goal setting.

Collaboration: The president commits to collaborate and/or encourages a spirit of teamwork.

Higher Goals: The president calls for the pursuit of higher goals, ideals or transcendent values.

Attachment

Trust: The president and administration will be trustworthy and honest.

Continued presence: The president promises to be inclusive and engaged with the public.

Openness: The president invites public feedback; the administration will be transparent.

Survival

Protection/liberation: The president promises to protect or liberate.

Resilience: The president notes the resilience of the American people.

Fear reduction: The president uses words to calm the public or assuage fears.

Spirituality

Spiritual inspiration: The president invokes a higher power to empower or justify actions.

Spiritual presence: The president suggests a higher power is continually present.

Spiritual assurance: The president appeals to a higher power for protection of the nation.

?

Highlights of 2010 Findings

Obama scored highest in total hope with 32 themes. This was an interesting finding given that we were able to empirically validate Obama?s platform of hope and change via his inaugural speech. Obama also ranked first in mastery hope. This too may have been anticipated given that he was the first African American president of the Harvard Law Review. He also taught constitutional law at the University of Chicago.

Nixon ranked first in attachment. While this may appear ironic to casual observers of the presidency, more in-depth psychological studies of Nixon have unearth the strong role of frustrated attachment needs in his background.

Kennedy ranked highest in themes of survival. Obama ranked second. This is significant because we found that survival was the type of hope most strongly associated with historian?s rankings of presidential greatness. Perhaps this is because some of our greatest presidents have ushered the nation through great crises (e.g. Lincoln or FDR).

GW Bush ranked first in Spiritual hope. This was also not surprising given his documented efforts to ?integrate faith with public policy at the most practical level?, including the establishment of ?faith-based? initiatives?.

We also created ?hope profiles? for each president based on the amount of attachment, mastery, survival, and spiritual content in their speech. These profiles proved to be a good fit with the kind of policy initiatives each president undertook during their time in office.

For example, it was noted that Kennedy had the highest survival score. In particular, he relied on many themes of liberation. In his inaugural address he vowed to ?pay any price, bear any burden, meet any hardship, support any friend, oppose any foe, in order to assure the survival and success of liberty?. For much of his presidency, Kennedy?s focus was on liberation abroad. In the Bay of Pigs, the intent was the liberation of Cuba. In Vietnam, the aim was to curtail the perceived loss of liberty from spreading Communism. Kennedy, hesitant at first, eventually put his political resources behind the Civil Rights Movement to liberate minorities.

Ronald Reagan ranked 3rd in mastery (he was high in idealism, moderate in both mastery and collaboration). He ranked third in survival, focusing on themes of protection/liberation and resilience. Political observers pay respect to Reagan?s optimistic vision for America. His stress on personal freedom spanned both domestic and foreign policies. He championed a return to ?rugged individualism? and promised to get big government ?off our backs?. He railed against the Soviet ?evil empire?, culminating in his speech on the Berlin Wall, ?Mr. Gorbachev, open this gate! Mr. Gorbachev, tear down this wall?.

Romney?s Hope Profile

Earlier this month, we repeated our method of having two raters on different ends of the political spectrum score a speech sample. This time we scored Romney?s inaugural address as governor. We explored how Romney?s hope scores would compare with the past ten elected presidents. We also went back to see which of the past nine presidents were most similar to Obama.

Romney?s 20.5 themes of hope put him in 6th place, tied with GWH Bush. His 13 mastery themes put him in 2nd place, right behind Obama. His 3.5 attachment themes put him in the 8th spot. Romney?s 3 survival themes put him in a tie for 8th place with Carter and Johnson. His single spiritual reference would put him in a tie for 5th place. In summary, Romney?s hope profile consists of high mastery, low attachment, low survival, and moderate spirituality.

Obama vs. Romney: Hope for mastery

Romney?s mastery profile (high planning, high collaboration, zero higher goals) is most similar to Clinton. Neither has ever been accused of being an ideologue. Obama?s mastery score (high planning, high collaboration, high higher goals) is most similar to Reagan. Interesting both Obama and Reagan ran on explicit platforms of hope or optimism.

Obama vs. Romney: Hope for attachment

Romney?s attachment score was similar to that of GHW Bush (low to moderate trust). Obama?s was closest to Carter (high trust). Many readers will recall the night that GHW Bush looked at his watch during the presidential debate with Clinton which reinforced the stereotype of an ?out of touch? leader. Carter, despite many criticisms of his policies, has always rated high in integrity in presidential surveys. Romney has been characterized as distant and ?walled off? by fellow Republicans as well as Democrats. Obama began as a community organizer and has been both praised and criticized for his effort to ?reach across the aisle?.

Obama vs. Romney: Hope for survival

Romney?s survival score is most similar to Johnson (low protection, high resilience, zero fear reduction). Obama?s was closest to Kennedy (high protection, high resilience, moderate fear reduction). Johnson?s primary goal was to stay the course after Kennedy?s assassination. Romney?s former business associates have praised his cool, efficient handling of crises. In the final presidential debate, Romney also appeared to endorse a strategy of ?staying the course? in foreign policy. Kennedy came into power at the height of the cold war and fears of encroaching Communism. Obama came into power in the midst of a global recession and two wars against terrorism.

Obama vs. Romney: Hope through spirituality

Source: http://www.psychologytoday.com/blog/hope-today/201210/contrasting-profiles-in-hope-obama-vs-romney

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